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Mastercard AR Mirror

Date

March 2025

Software used

Blender, Substance Painter, Lens Studio

My role

Project leading, external team coordination, managing client communication and feedback, storyboarding, UI/UX design of the mirror, 3D modeling and texturing, AR optimization

This project featured an interactive AR mirror created for the prestigious golf tournament, Arnold Palmer Invitational, presented by Mastercard. The installation was live throughout the entire tournament, giving every attendee the opportunity to participate. Through this immersive experience, guests could step into the shoes of a champion—lifting a digital replica of the real tournament trophy and capturing a photo with it. Each participant also received a printed keepsake of their winning moment, building a multi-layered connection with the audience and driving deeper engagement.

Client: Mastercard
Lead 3D Designer: Vladyslav Ihoshyn
Creative agency: Octagon
AR partner: Art House and FFFACE.ME

© 2025 by Vladyslav Ihoshyn

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