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Monster Energy AR Event
Date
February 2024
Software used
Blender, After Effects, Photoshop, Art House AR
My role
Creative leading, managing client communication and feedback, 2D and frame by frame animation, 3D project setup, AR mapping and optimization for iOS/Android
Monster Energy has launched Fantasy Ruby Red, the latest zero sugar flavor with a first-of-its-kind immersive augmented reality (AR) experience revealing custom can art. Landing in Venice, Los Angeles, visitors to the vibrant hub of Abbot Kinney Boulevard were greeted by a 10-foot-tall Monster Ultra can installation, transporting them to a mixed-reality world where the characters on the new textured cans designed by artist, Pinky Taylor, came to life.
Client: Monster Energy
Lead Motion Designer: Vladyslav Ihoshyn
Motion Designers: Henry Barbera, Sejun Park
Creative agency: Evolve
AR partner: Art House
